Everything you need to know to create podcast content 2024

We’ve already highlighted the advantages of having a podcast   (building an audience, making money, etc.). And, now, it’s time to talk about content: how can I create quality content? What can I do to encourage listeners to visit my show frequently? In short, how to create the content of a podcast? 

To create the content you need, yes or yes, to define 9 fundamental aspects that we will explain below, and that will help you create the structure of the content of your podcast. So, get out a pen and paper (we’re serious), and get ready to start shaping the content of what will be the most successful podcast of 2024:   

1. Detail the theme of your program

What often differentiates a successful podcast from a mediocre one is planning. Hence the importance of the first step in creating the content of your podcasts to detail the topic. Now, there are two ways to do it : 

a) The first alternative  (and possibly most used) is to choose a topic and select between 4 and 6 general categories within it, which will help you segment your content. What does this mean? If, for example, you create a cooking podcast, the general categories could be food, side dishes, baking, breakfasts, and seafood. Or, if you create a philosophy podcast, you should also choose between 4 and 6 categories which could be: epistemology, ethics, philosophy of science, ontology, and early philosophers.  

b) The second alternative  (the one I recommend) is to choose a topic and select 20 content associated with it, which will help you start developing what could be the first 20 programs of your podcast. In addition, it will serve as a brainstorming session and will help you delve deeper into the topic you have chosen. For example, if you choose football as a topic, what 20 contents could you cover? Quickly (pun intended) it occurs to me that you could talk about the Spanish league, the English and Italian leagues, the rules of this sport, the best players of 2020, football in times of pandemic, and many other topics that In short, they will help you delve deeper into the topic of your content.   

However, with this, I am not saying that you should prepare the content that you are going to cover in the next two years, not at all. However, it will be good for you to choose a theme and be very clear about the topics you are going to cover  (at least the title of the first program). 

To generate valuable content, you must focus on a certain topic and break it down.

In short, before moving to the next step, write down on a piece of paper (or wherever you feel most angry) the theme of your podcast.

ALso Read

The 25 Best Platforms to Host your Podcast 2024

2. What type of podcast do you want to create?

Let’s remember the 4 types of podcasts that exist:  

  • Interview
  • Informative
  • Panel
  • Individual

Which of these formats best fits what you had thought?  If you are not very clear, take a look at the advantages of each type of podcast. 

In addition, it is important to define if your program is going to be recorded exclusively in MP3 (audio) format or if you are also going to do it in video format (to publish it on platforms such as YouTube).

3. Define your audience

Suppose you want to talk about music, that you have already decided (more or less) what types of content you are going to cover, and that you are also clear about the type of podcast you are going to create.

The next step is to define your audience, which will be essential later to determine the tone of voice you are going to use, the style, the personality, the rhythm, and the rest of the aspects related to communicating. 

Therefore, you must answer the following question: Who are the people who are going to listen to you? What will your audience be like? Who are you addressing? Once you publish the podcast, your audience may not be as you expected. However, defining it is essential, as we have already pointed out, to determine the style of your communication.  

4. Define the objective of your podcast

If you have followed the steps outlined so far, you should already have written down on paper the topic you are going to discuss, some ideas for content, the type of podcast you want to create, and the audience you are going to target. Which is no small thing.

Now, what is the objective of your program? If you are not very clear about what we are referring to, some of them are:  

  • Entertain
  • Amuse
  • Create a review
  • Inform
  • Reflect
  • Create an experience
  • Share knowledge
  • To illustrate
  • Criticize
  • To motivate
  • etc

Ultimately,  what do you want to achieve?  In this sense, you must select an objective according to the type of program you are going to create: educational, entertainment, research, etc.  

5. Detail the personality of your program

What is this about personality? And why is it so important? If you look, in any (successful) podcast the same communication guidelines are followed. That is, the same language, tone, style, rhythm, etc. is always used. That’s personality, and it will help you connect better with your audience.  

In fact, it is important that you keep one thing in mind: podcasts are audio programs. No images or videos appear. Hence, the only form of communication for these is the voice of one or more people.   

So please don’t underestimate this point. And don’t skimp when buying a good microphone, as this will help you achieve clear, quality sound.

6. How long will your programs last?

You may wonder, how long should they last? It all depends on the show you want to create, as there is no perfect formula to determine the length of a podcast. Some last 2 hours, while others last 10 minutes or even less. 

However, what is important is that all programs have (more or less) the same duration

Now, if you are not very clear about how long your program should be, I recommend that it be about 20 minutes. However, this is only a recommendation.

7. How often are you going to publish?

In the same way that defining the duration of your programs is important, defining the periodicity is also important. In fact, if you look closely, at many podcasts you will see how at the beginning or end of each program the presenter drops phrases like “see you next Sunday”, for example. This, although it may seem like a simple comment, helps build loyalty among your listeners, which is key to attracting a greater number of listeners.  

So, determine the frequency of your podcast: daily, weekly, biweekly, monthly, etc., and let your listeners know.

If your main objective is for your podcasts to become a source of recurring income, I recommend that the frequency be high. However, this does not apply to all cases.

Create an editorial calendar

Once the frequency of the podcast is defined, I recommend creating an editorial calendar. This will help you plan the contents and organize yourself betterAnd it will allow you to announce, at the end of each podcast, the content that you are going to cover in the next one.  

8. Create the script for your first program

At this point, you should already be very clear about the topic you are going to discuss, the contents (more or less), the duration of each program, and the rest of the aspects that, ultimately, will allow you to prepare the script for your first program. (at last!).

Now,  where can you start?  Basically, creating a script consists of establishing the guidelines or topics that you are going to cover, but keeping these two aspects in mind: 

  • Even if you know a lot about a topic and can talk about it for hours, it is important that you focus on the content you want to cover, and not dedicate an entire program to rambling and blurting out whatever comes to mind. 
  • Now, creating a script does not mean writing a Word to later read it, but rather writing down phrases that help you remember the points to be discussed on a certain topic, as well as references or ideas.  

Of course, do it taking into account the rest of the aspects seen so far: duration, personality, etc.

9. Last steps to create the podcast content

We’re almost done. However, there are still a couple of points to keep in mind:

Define the name of your program, the logo, the cover, and the description

Logically, you need an identity. And to create it, I recommend entering Canva . On this page you can create the logo/cover of your program in a super simple (and free) way. Keep in mind that the dimensions of your cover should be proportional to those subsequently requested by platforms such as Spotify or ApplePodcast. So, use a square platform (400px x 400px). 

introductory and closing music

Every program has its own intro and outro melody, as well as sound effects. Of course, it is not enough to choose just any song, far from it. You have to use music or melody without copyright (essential to avoid legal problems). You can buy the music or sound effects on platforms such as Envato Elements, Epidemic Sound, Premium Beat, Audiojungle, YouTube audio library or Free Sound Effects, among others.

Do you need investment?

To create a podcast you need:

  • Buy a microphone, a mixing console and a portable recorder.
  • In addition, you need to host the contents of your podcast and publish them (I will explain how to do this below).

Program to record and edit

You will also need a program to record and edit your content: if this is your first time using editing software, I recommend that you don’t get too complicated and use platforms like  Alitu ,  GarageBand, which are relatively easy to use.

Where are you going to record?

It is essential that you find a quiet place to record your content. So find a quiet place, without background noises that worsen the quality of your audio. It is important that listeners focus on your voice and not other sounds (a closed space is best).

Buy a good microphone, a mixing console, and a recorder

Luckily, at Mundo Podcast we have dedicated a lot of time to making the task of purchasing these 3 accessories easier for you. Access our Amazon affiliate store to find the best models for recording a podcast (and cheaper ones for those just starting out).

And, now that you’ve read our guide to creating podcast content, why don’t you move on to part two of our complete guide to creating a podcast?

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